Brand Health for Strategic Planning
Assessing brand health of a health care institution to help facilitate strategic planning
Assessing brand health of a health care institution to help facilitate strategic planning
Helping a higher education institution replace brand confusion with brand cohesion to inform student recruitment
Utilizing insight techniques to help a B2B company focus its retail marketing position and increase B2C sales
Delivering qualitative insights from statewide focus groups to help a large energy council optimize its communications
Providing insights to help a major supplier optimize its online ordering process and improve user experience
Providing customer insights to help an agricultural supplier set a sound strategic direction for global business development
Mapping consumer perceptions to help a major energy company assess and redesign its brand post-acquisition
Helping a major home health care company tweak its brand and tap into growth opportunities